CHALLENGE:
WEISERMAZARS
WeiserMazars is one of the top 25 accounting firms in America. Increased competition within the industry has made it necessary to step up their marketing strategy while at the same time establishing a strong brand position.
CHANGE REACTION:
WeiserMazars has a unique ability to customize the size of their offerings for a widely diverse clientele. Posner Advertising created the branding platform “Exactly Right.” to reinforce this characteristic, as well as establish a clear and confident tone for the company. The integrated campaign is helping to recreate WeiserMazars as a powerful known player in their field.
CHALLENGE:
THE SETAI FIFTH AVENUE
How do you bring an urban international flair to a new 5 star Fifth Avenue hotel that had licensed its name from an established tropical resort brand historically presented in a spa-like Polynesian motif?
CHANGE REACTION:
Reinvent the brand. Create an advertisement that at once combines Jackie-O inspired glamour and styling with the energy of Midtown New York.
CHALLENGE:
LG
How do you grow the recognition of an international brand and household name, within the commercial market?
CHANGE REACTION:
Create a smart, cohesive campaign that re-enforces the brand while speaking to product strengths as they serve the end user and effect the bottom line.
CHALLENGE:
TRUMP PARK AVENUE
How do you combine Trump glamour with old-world Park Avenue refinement to introduce the reincarnation of New York’s famed Delmonico Hotel?
CHANGE REACTION:
Create a quietly elegant, award winning integrated branding program promoting Trump’s stature as a developer while positioning the property as a gracious Park Avenue landmark. The building sold out in record time.
CHALLENGE:
AFFINITY HEALTH PLAN
How do you help an independent, not-for-profit manage care company, experiencing rapid growth compete for quality healthcare professionals against for-profit healthcare companies in a highly competitive environment?
CHANGE REACTION:
Create an employer brand that has appeal to candidates with a desire to give back to the community and enjoy a career offering both personal and professional rewards.
CHALLENGE:
15 CENTRAL PARK WEST
How to make a dynamic direct impact on an exclusive and elusive International audience?
CHANGE REACTION
Negotiate innovative media buys such as being the first advertiser to fully wrap the International Herald Tribune distributed to attendees of the Davos G8 Conference.
CHALLENGE:
GRAND HARBOR
How to revitalize a blemished brand?
CHANGE REACTION:
Inform residents and potential purchasers that stability and value have been restored with a new branding program that reflects the quality and prestige of new ownership ~ Icahn Enterprises.
Challenge:
Capella
How do you establish an identity for a new hotel brand with six stars when zero assets are available?
Change Reaction:
Create a brand with unique tone and style that at once elicits feelings of tranquility, sensuality and elegance.
CHALLENGE:
BROADBAND MARITIME
How do you create trust in a new communications technology in a marketplace dominated by government monopolies offering a familiar and reliable alternative?
CHANGE REACTION:
Develop the brand position “Connecting the World at Sea” illustrating the client’s ability to achieve faster, easier and more reliable ship-to-shore communication.
CHALLENGE:
ASPREY
How do you introduce the unique style and quality of one of London’s most prestigious retailers to upscale New York men and women?
CHANGE REACTION:
Introduce a campaign with a new tonality that speaks to their unique NY audience, while remaining true to the brand’s heritage and style. Promote distinct products and collections timed to correspond with gift giving holidays.
Challenge:
Auriga Spa
With a very limited budget, how do you introduce a new Spa brand in a city that is inundated with luxury spas?
Change Reaction:
Establish an affiliation with an already established Luxury Salon brand and cooperatively launch a marketing program that ties into Fashion Week.
CHALLENGE:
BARD GRADUATE CENTER
How do you achieve a prestigious new institution’s goals of building awareness, enrollment and support for the nations first program offering a PhD in Decorative Arts?
CHANGE REACTION:
Coordinate a cross-marketing strategy that successfully combined all messages in a dramatically designed full page color ad series. Skillfully utilizing remnant space availability provided the opportunity for a frequency that helped establish BCG as the leading authority in the Decorative Arts.
CHALLENGE:
NATIONAL STARCH & CHEMICAL
How do you attract candidates with the appropriate skills and mindset to a global manufacturer of technically advance products and a culture committed to being on the leading edge of research and technology?
CHANGE REACTION:
Develop an integrated campaign, consisting of online, newspaper, trade, student and diversity media, that reflects the progressive culture of the client and invites candidates to explore a career that encourages creativity and individuality.
CHALLENGE:
CATHOLIC MEDICAL CENTERS
How do you communicate that a widely diverse, multifaceted health organization offers the benefits and resources of a significant healthcare system?
CHANGE REACTION:
Build neighborhood awareness and market share for a single unified health care system with a branding and advertising program centered around the theme “Big City Medicine. Neighborhood Care.”