Affinity Health Plan
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Affinity Health Plan HRdash home page
Challenge:
Affinity Health Plan, an independent, not-for-profit managed care company, is dedicated to serving the needs of low-income individuals and families. Significant growth led to an ongoing need for qualified professionals. To attract ideal candidates, they had to contend against for-profit healthcare companies in a highly-competitive environment.
Change Reaction:
Posner Advertising created an employer brand for Affinity Health Plan that highlighted how working for them was a unique opportunity to help those who need it most. The tagline, "The career that keeps on giving, with the company that keeps on growing" has appealed to candidates with a desire to give back to the community and enjoy a career offering both personal and professional awards.