National Starch & Chemical
Print Ad 
Print Ad
Challenge:
National Starch & Chemical is a global manufacturer of technically advanced products including adhesives, synthetic polymers and healthcare & industrial starches. Committed to being on the leading edge of their industry, they were seeking extraordinary, up and coming professionals to grow with them.
Change Reaction:
The campaign that was developed reflects the progressive culture of National Starch & Chemical, and invited candidates to explore a career that encourages creativity and individuality. An integrated program included online, newspaper, student and diversity media.