New York Hospital Queens
Mailer
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Challenge:
New York Hospital Queens, a 439-bed teaching hospital, has expanded with the growing demands of its highly populated service area. They have needed to keep up with the ongoing need for nurses, of all levels, and stand out among a dense population of healthcare facilities. With nurses in great demand, the majority of quality candidates were employed, and, in most cases already benefiting from competitive compensation packages.
Change Reaction:
The solution that Posner Advertising developed is an employer brand that differentiates NYHQ from the competition with the offer of excitement and fulfillment. The theme "You've chosen a vocation. Now choose an inspiration," made an emotional connection with nursing professionals who wanted to regain the sense of gratification that their healthcare careers originally promised.