Unlike a retail setting where you know customers have found you the minute they walk in the door, online customers can be searching for the products you offer 24/7 without you even knowing.
Every day consumers turn to the internet to research products and services. As customers search online, businesses often miss out on the chance to engage potential customers because of missing elements on their company website. Read the rest of this entry »
Tags: ad placement, advertising, brand digital marketing, branding strategies, business, business social media, digital consumption, marketing, steps name branding, website
Posted in Branding, Social Media, Technology on July 17, 2012
In the last post, we focused on how online video advertisements enhance brand awareness, increase customer engagement and ad performance. Whether you want your next ad to be like the Kia Soul Hamster or the T-Mobile Angry Birds Live, the power of viral videos is undisputed.
By definition, viral videos are videos that become popular through sharing on the internet through social media sites, video sharing sites and e-mail. The appeal of creating a viral video is the possibility of having thousands of people talking about and sharing a video about your brand.
By the end of 2011, the Visible Measures 2011 Social Advertising report stated consumers had chosen to watch video ads over 5.6 billion times. The same report stats 1 in 12 campaigns drove over one million views in 2011, 40 campaigns totaled over 10 million views and the average campaign generated 765,000 views. In 2009, the average view for a video ad campaign was approximately 460,000. Read the rest of this entry »
Tags: ad placement, advertising, brand digital marketing, business social media, digital consumption, luxury brand advertising, video ads, viral videos
Posted in Branding, Digital ID, Social Media, Technology on May 1, 2012
The world of digital marketing continues to evolve and the internet has become just as important as print and television to advertisers. According to Nielsen, in 2011 over 274 million Americans have internet access, doubling the number of Americans with access in 2000. That number will keep growing as record sales of tablets and smartphones are on tap for 2012.
Once the star of online advertising, banner ads are losing their allure to more entertaining and engaging video ads. Early on, static banners gave advertisers the chance to reach new customers and provided the ability to easily track web visits back to the ad source. Banner ads were the staple and trusted choice for online advertising. Things have changed. Read the rest of this entry »
Tags: ad placement, advertising, banner ads, brand digital marketing, digital consumption, luxury brand advertising, video ads
Posted in Branding, Social Media, Technology on April 24, 2012
Site speed, keyword use and incoming links all impact a website’s ranking on Google and other search engines. Now you can also add page layout to the list.
Google recently added a new page layout algorithm which can negatively impact your page rank. In an effort to enhance customer experiences, Google plans to penalize sites with ads placed primarily at the top of a website.
The Right Ad Mix
According to Google, the new algorithm impacts less than 1% of searches. Pop-ups, pop-unders and overlay ads are not considered in the new algorithm. Google stresses the change impacts only the sites that have a large number of ads above the fold (the area that users do not have to scroll down in order to read).
SearchMetrics regularly charts the page ranking losers impacted by Google algorithm changes. A few of the top sites recently dropping down in page rank include IMDB, Facebook, Rotten Tomatoes, Read the rest of this entry »
Tags: ad placement, advertising, brand digital marketing, branding strategies, business, digital consumption, luxury brand advertising, page rank, web design
Posted in Technology on February 15, 2012
The advent of the digital age has made our communications systems more efficient. It has brought new meaning to the word ‘multi-tasking,’ made the world a smaller place and established the 24-hour workday. Here, we analyze the amount of time we spend day-to-day immersed in our digital world… starting with our own team at Posner Advertising.