Providing customers with an exceptional customer experience is essential for luxury brands. From the way staff greets customers to all of the efforts made to ensure every customer experience is outstanding, luxury brands have mastered delivering customer care that goes above and beyond. To date, only a handful of brands have figured out how to deliver this same level of care online.
A few of the ways your brand can deliver outstanding care online are highlighted below:
Listen to Online Conversations
Brands that have yet to fully embrace social media and digital marketing should at a very minimum start monitoring online brand conversations. Regularly search your brand online and use Google alerts to monitor conversations. Use Twitter search or free tools such as Twendz to monitor how people are responding to your brand. You should also monitor blogs discussing your brand. Both Technorati and Google Blog search tools are good tools to use for monitoring any brand discussions happening in the blogosphere.
Create Memorable Customer Experiences Online
Most businesses have a strategy in place for providing exceptional customer experiences. This same focus needs to be delivered online. Brands can enhance customer experiences by providing interesting lifestyle content, sharing employee stories, inviting customers to share their own stories and sharing videos and photos that cater to the unique interests of your customers. Read the rest of this entry »